

True Featured in Meta’s Super Bowl Commercial: ‘Hey Meta, Who Eats Art?’
True Manufacturing had a moment in the spotlight during this year’s Super Bowl, appearing in Meta’s visually stunning commercial, Hey Meta, Who Eats Art?. The ad, which showcased an immersive fusion of technology, creativity, and high-end home design, featured our refrigeration products, reinforcing their place at the intersection of innovation and luxury living.

A Showcase of Innovation and Design
The Super Bowl is known for delivering some of the most memorable advertisements of the year, and Meta’s commercial was no exception. The spot transported viewers into a vibrant world where creativity and craftsmanship took center stage, highlighting the beauty of artistic expression and high-end design. Within this creative landscape, True refrigeration was seamlessly integrated, complementing the futuristic yet refined aesthetic of the commercial.
True has long been the choice of professionals and visionaries alike, offering refrigeration solutions that merge cutting-edge technology with exceptional performance. Our products are engineered for precise temperature control, ensuring that ingredients—whether in Kris Jenner’s kitchen or an avant-garde art installation—are kept at their peak freshness. The commercial’s bold visual storytelling underscored the importance of high-performance refrigeration in culinary and artistic experiences, making True a natural fit for the campaign.

A Moment to Remember
Being featured in a Super Bowl commercial is not just a milestone—it’s a testament to our brand’s legacy of innovation and excellence. As True continues to push the boundaries of what’s possible in refrigeration, we’re proud to see our products recognized alongside leading-edge technology and artistry.
For those who missed it, you can watch the full Hey Meta, Who Eats Art? commercial here. And if you’re inspired to bring the same level of sophistication into your own space, explore our collection of refrigeration solutions at True Manufacturing.